| Service | Typical Rate (USD/hour/person) |
|---|---|
| Cold Calling / Telemarketing / Outbound (general) | $8–14 |
| B2B & B2C Lead Generation | $8–12 |
| Appointment Setting (outbound, inbound, home services) | $8–12 |
| Inbound Call Center / Support | $8–14 |
| Chat Support | $7–10 |
| Email Support | $7–10 |
| E-Commerce Support (voice/chat/email) | $7–12 |
| E-Commerce Technical Help Desk | $10–15 |
| Personal / Business Virtual Assistant | $8–11 |
| Social Media Virtual Assistant | $10–15 |
| E-Commerce Virtual Assistant | $8–12 |
| Call Answering / Receptionist / 800 Answering | $8–11 |
| Camera & Remote Monitoring (CCTV) | $7–10 |
Everything in this category is calling businesses or consumers on your behalf - the difference between the services is who you're calling and why.
The first touch to people who have no idea why you're calling. Priced at 8–14/hour depending on experience and language. One client - a New York mortgage refinancing company - scaled their pilot from 2 callers to 10 after early results proved out, and the account has run for 11+ months since.
$8–14 / hourThe structured layer covering both B2B (calling businesses for partnerships) and B2C (calling consumers for direct sales) - appointment setting, lead qualification, and follow-up. 8–12/hour.
$8–12 / hourSourcing and qualifying business leads, often for trust-heavy conversations where a prospect needs to share sensitive information. 8–12/hour. A financial lending client has worked with us for 6+ months, with our team scaling from 1 to 2-3 callers during their seminar and summit periods.
$8–12 / hourWorking from warmer, often opted-in consumer lists to qualify interest before handoff to sales. 8–12/hour. One mortgage client's 5-month engagement built a qualified pipeline that kept their sales team working for the following 6 months.
$8–12 / hourThe same lead generation model applied to specific verticals - residential solar (B2C only), real estate (both B2C individual transactions and B2B broker recruitment), and mortgage (B2B client relationships generating B2C borrower leads). 8–12/hour across the board.
$8–12 / hourThe scheduling layer - qualifying a prospect and getting a confirmed appointment on the calendar, whether that's a sales meeting, a home visit, or a service call. 8–12/hour. Home services accounts (HVAC, electrical) are often cross-trained across chat, email, and phone rather than siloed into one channel.
$8–12 / hour| Service | What it is | Who's being contacted |
|---|---|---|
| Cold Calling | First-touch outreach | People with no prior awareness |
| Telemarketing | Structured B2B/B2C calling campaigns | Businesses or consumers |
| Lead Generation | Sourcing & qualifying before handoff | Businesses (B2B) or consumers (B2C) |
| Appointment Setting | Booking the confirmed next step | Already-qualified prospects |
Answering calls initiated by your customers - service requests, bookings, information - rather than calling out. 8–14/hour depending on language. One logistics client, a Chicago-based freight company, scaled their 24/7 support team from 8 callers to 12 as the relationship grew past a year.
$8–14 / hourThe reactive counterpart to outbound appointment setting - patients or customers call in to book directly. 8–12/hour, with pricing shaped by whether the role needs upselling skill (automotive, solar, real estate) or pure empathy and detail (dental, healthcare) - one dental clinic relationship has run for close to two years.
$8–12 / hourCustomer service, technical support, sales, and complaint handling through live chat, in-app messaging, WhatsApp, and social channels. 7–10/hour, with rare senior/specialist profiles running up to $12/hour. One national automotive parts provider runs 4-language chat support (English, Spanish, French, German) across 30+ agents and four channels.
$7–10 / hourManaging inbound email volume against a defined turnaround target, typically 12-24 hours. Pricing for e-commerce email work runs 7–10/hour. One e-commerce client covers three U.S. time zones with a small dedicated team, six days a week.
$7–10 / hourVoice, chat, email, and back-office work for online retailers - order entry, returns, catalog management, and technical help desk support. Voice runs 8–12/hour, chat and email 7–10/hour, and technical help desk (Level 1-3) 10–15/hour depending on complexity. One healthcare and beauty e-commerce client with roughly 300 SKUs relies on us for product support, technical tickets, and catalog work, shipping within all 50 U.S. states.
$7–15 / hourFar more than note-taking - our VAs function as virtual receptionists, prospect follow-up resources, and business support, covering calls, calendar management, research, and more. 8–11/hour on average, with specialized business-development or executive-level VA profiles running 14–15+/hour. We currently have 25+ VAs deployed across 20+ clients. One Illinois real estate broker has had a dedicated VA for 7+ months handling outbound prospect calls, appointment booking, and inbound office calls.
$8–11 / hourContent calendars, trend research, publishing, and AI-assisted content creation. 10–15/hour. One Washington D.C.-based content creator works with a dedicated VA at $12/hour on research, scripting, and daily content tasks.
$10–15 / hourCataloging, competitor research, and listing maintenance, often combined with customer support for smaller stores. 8–12/hour.
$8–12 / hourA live human answering your calls, following your scripts and processes - for medical offices, brokers, solar businesses, and more. 8–11/hour. One medical clinic relationship has run 14+ months with four candidates on a 24/7 roster, each bringing 2+ years of healthcare experience.
$8–11 / hourThe same call-answering model, applied to your existing toll-free number. 8–11/hour.
$8–11 / hourCovered above under Appointment Setting - the same model applied specifically to HVAC, electrical, and home improvement businesses, with agents cross-trained across chat, email, and phone.
$8–12 / hourLive monitoring of your camera feeds, with a site-specific SOP defining what our operators can and can't do - they observe, document, and notify or escalate based on what you authorize; they never physically intervene. Monitoring staff may be based in India or the Philippines. 7–10/hour. One parking facility runs 40 cameras with a 15-person 24/7 team; another facility (via referring consultant Greenwatt Solutions) monitors for theft and hygiene issues during business hours.
$7–10 / hourThe same camera-monitoring framework applied to workplace premises - unauthorized access, theft, and defined procedures. This is not keystroke logging, screen monitoring, or productivity surveillance; it's camera observation only, with the client interpreting what's found and making any employment decisions.
Camera-based monitoringCoverage during closed hours for parking lots, construction sites, and properties - with authorized escalation paths (alerting guards, activating an alarm, or contacting security) defined in advance.
Based on coverageReviewing previously recorded footage to locate and document a specific past incident, as opposed to live monitoring - useful for clients who prefer footage review over live camera access.
Based on footage volumeThe ranges above are useful starting points. Your actual rate depends on the people, schedule, systems, and responsibilities your account requires.
We're not a vendor that takes a task and disappears. We work as an extension of your team.
We take the time to understand why you're outsourcing, what you're trying to accomplish, and what your business actually needs before recommending a staffing or support model.
We match experienced people to your specific requirement rather than using your project as a training ground. The goal is to start with people who can contribute to your operation from the beginning.
You get visibility into what's happening through reporting, regular calibration calls, and direct access where the tools and setup allow it.
We treat every pilot as the beginning of a potential long-term relationship rather than a one-off task. As your needs change, the support model can evolve with you.
Our published rates give you a useful starting point. Your actual price is based on what your specific program requires.
The rates shown on this page are reference ranges, not fixed prices. We quote after understanding your actual requirement.
Every rate on this page is a starting reference, not a fixed price. Actual pricing depends on candidate experience level, language requirements, coverage hours, team size, and the specific complexity of your program.
A single caller working your existing database costs differently than a specialized bilingual team covering 24/7. The staffing model changes according to what your operation needs.
Share the work, schedule, channels, experience, language and coverage requirements.
We review the operation and determine the appropriate people, staffing model and coverage structure.
We quote based on your requirement. Once agreed, that becomes the rate you pay.
Answers to some of the questions companies commonly ask before starting a BPO engagement with Synthesis.
Most services fall between $7 and $15 per hour per person, depending on the service, the experience level required, and coverage needs. See the table above for a per-service breakdown.
Cold calling is a first touch to people who don't know you. Telemarketing is structured B2B/B2C calling campaigns. Lead generation is the sourcing and qualification layer, often working from warmer or opted-in lists, that happens before a lead is handed to your sales team.
Our clients are primarily U.S.-based businesses. Delivery staff - depending on the service - may be based in the U.S., India, or the Philippines; this is disclosed transparently, particularly for monitoring and remote services.
Yes - nearly every service on this page can start with a single dedicated resource and scale up as the engagement proves out.
We follow the practices associated with recognized privacy, security, and compliance frameworks in how we operate, rather than holding formal certifications.
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