Outbound Calling That Moves Your Campaign Forward
Reach the prospects and customers your business wants to speak with. Synthesis BPO provides managed outbound call center support for campaigns that need to generate and qualify leads, set appointments, conduct surveys, make sales calls, or follow up with existing customers. We learn your offer, audience, call process, and goals before the team begins. You provide the prospect data and business knowledge; we help select and prepare the team, organize the calling operation, and keep performance visible through reporting and regular calibration.
CALLING
Outbound Calling Is the Umbrella— Your Campaign Defines the Work
Outbound call center support describes a range of activities where trained agents make calls on behalf of a business. The right program depends on who you are contacting, what you want to learn or accomplish, and what should happen after the call.
Synthesis BPO can support campaigns such as:
Cold calling
Introduce your business, product, or service to prospects who have not yet engaged with your team.
Lead generation
Contact prospective customers and capture interest or information based on your campaign criteria.
Lead qualification
Ask agreed questions to assess fit, need, eligibility, or readiness for a next step.
Appointment setting
Identify qualified prospects and schedule meetings or consultations for your team.
Outbound sales
Present an offer and support sales conversations using your approved process.
Customer follow-up and retention
Contact existing customers for service follow-ups, renewals, or other agreed retention workflows.
Surveys and feedback calls
Collect customer or market feedback using an agreed questionnaire.
Other outbound workflows
Discuss a tailored calling program when your goals do not fit neatly into one category.
Built Around Your Prospect List and Your Business Knowledge
A productive calling program starts with the right context. Clients typically provide the prospect list, a clear explanation of the business and offer, and the knowledge needed to represent the campaign accurately. You also help define the target audience, approved talking points, qualification questions, objection guidance, and next steps.
We ask clients to provide contact data that has been reviewed and scrubbed for the campaign’s applicable Do Not Call requirements. We also agree the dialer and CRM workflow, service expectations, reporting, and quality procedures before launch. Synthesis BPO manages the dialer and operating reports for the program, while the supervisor helps the callers follow the agreed process.
If list research or other campaign preparation is needed, it should be discussed and clearly included in the scope rather than assumed to be part of every calling program.
How We Launch and Manage an Outbound Campaign
Understand the goal before staffing
We discuss why you are outsourcing the calls, who you want to reach, what the prospect should understand, and what a successful outcome looks like. We also review the list, offer, call process, CRM, reporting needs, operating hours, and any requirements for escalation or compliance.
Design the campaign with you
Together, we define the calling workflow, the team profile, the dialer and CRM setup, the information callers need, and how leads or outcomes are recorded and handed off. The first one to two weeks are an important learning period and typically require cooperation and input from your team.
Select and prepare experienced callers
We generally look for at least one to two years of relevant experience, unless your campaign calls for another profile. Where suitable, we prioritize candidates whose work history and reliability we already know. You can interview candidates before selection.
For campaign-specific training, we prefer you or an experienced person from your team to explain the business, offer, audience, and call expectations. Our in-house trainers can participate and document the material for future onboarding, retraining, or team growth.
Supervise the calling operation
A supervisor helps the team follow the calling process, use the dialer and CRM as agreed, review campaign progress, and address questions that arise. The level and structure of supervision are matched to the scope of the engagement.
Report and calibrate
You can receive direct access to campaign reporting, with daily reports tailored to the objective-for example, dials, connections, qualifications, appointments set, or sales conversions. Reporting can be maintained in Power BI, depending on the agreed setup.
We hold regular calibration sessions to review results, call records, questions, and improvement actions. Weekly calibrations are typical for active campaigns; established long-term clients may prefer a monthly cadence. Any agreed changes are documented and applied to the process.
Quality Review That Fits the Campaign
REVIEW
Call quality is reviewed using the criteria and procedures agreed for your program. Because campaigns and average call lengths differ, QA review is based on the campaign’s needs rather than a claim that every call is reviewed. For example, the client and team may agree that calls meeting a particular duration threshold receive review, with the threshold based on the campaign’s average handling time.
Quality review may assess whether callers followed the approved process, communicated the right information, handled the conversation appropriately, recorded the outcome accurately, and followed the agreed escalation steps. Findings can be discussed during calibration and used for coaching or process updates.
Do Not Call Requests and Contact Suppression
Contact-list quality and opt-out handling are important parts of outbound operations. We ask clients to provide prospect data that has been scrubbed for applicable Do Not Call requirements and to share the calling rules, approved jurisdictions, and campaign-specific instructions before launch.
If a contact says they are on a Do Not Call list or asks not to be called again, the caller follows the agreed opt-out procedure: acknowledge the request, stop the sales conversation, record and report the contact, and remove or suppress the record from the campaign’s working list so it is not called again by the team. We notify the client so the request can also be reflected in the client’s own records and other applicable systems.
Calling rules can depend on the campaign and jurisdiction. The client and provider should confirm their respective responsibilities and obtain appropriate legal or compliance guidance before launch. We do not guarantee legal compliance on behalf of a client or claim compliance certifications or licenses.
Example: A Mortgage Refinancing Program That Grew with Results
A New York-based mortgage refinancing client engaged Synthesis BPO to profile and qualify prospects for refinancing eligibility, using leads the client had already acquired and its existing customer database.
The engagement began with a two-caller pilot focused on profiling and qualification. Following the campaign’s results, the team expanded to ten callers. After more than eleven months of continuous delivery, the work had grown into a broader profiling-and-sales calling program, with recurring campaigns to re-approach prospects who had not qualified earlier but whose circumstances might have changed.
The example shows how a campaign can start with a focused team and expand as the client’s requirements evolve. It does not imply a guaranteed result for other programs.
Callers
CONTINUOUS DELIVERY
Typical Pricing:
$8–$14 Per Person, Per Hour
Our outbound calling programs are priced hourly, based on the experience, language, and campaign requirements of the assigned staff. For many English-language campaigns serving U.S. clients, typical pricing is around $8–$10 per person, per hour. The broader range is usually $8–$14, with specialized senior or multilingual profiles quoted based on the role and candidate availability.
The final rate depends on the campaign scope, language needs, experience level, and team structure. We discuss the requirements with you and agree on pricing before the program starts.
Request an Outbound Calling Quote →Many English-language U.S. campaigns typically fall around $8–$10 per person, per hour.
Many English-language campaigns serving U.S. clients are typically priced around $8–$10 per person, per hour.
The broader typical range is $8–$14 per person, per hour, depending on the program requirements.
Specialized senior or multilingual profiles may be quoted based on the role and candidate availability.
We review the campaign scope, language needs, experience level, and team structure before agreeing on the final rate.
Frequently Asked Questions
Clear answers about outbound calling, campaign setup, lead generation, pricing, quality review, and compliance requirements.
Outbound call center services are calling programs in which agents contact prospects or existing customers on behalf of a business. Depending on the campaign, the goal may be to generate or qualify leads, set appointments, make sales, conduct surveys, or follow up with customers.
Cold calling describes contacting prospects who have not yet expressed interest in the offer. Lead generation is the broader goal of identifying and engaging potential customers and capturing information or interest. A campaign may use cold calls as one method of lead generation; the exact definition and qualification criteria should be agreed during setup.
Clients typically provide the prospect list, information about the business and offer, campaign goals, qualification criteria, and training on how calls should be handled. The parties also agree the CRM and dialer workflow, reporting, calling rules, and escalation process before launch.
The usual starting point is a client-provided prospect list that has been prepared for the campaign and scrubbed for applicable Do Not Call requirements. If you need list research or another data-preparation service, discuss it during discovery so it can be scoped accurately.
We ask the client to provide appropriately scrubbed contact data and campaign-specific calling instructions. If a person says they are on a Do Not Call list or asks not to be called again, the caller follows the agreed opt-out process, records and reports the request, and suppresses the contact from the team’s campaign list. The client should also update its own records as appropriate.
Reports can be tailored to the campaign and may include dials, connections, qualified leads, appointments set, or sales conversions. Direct access to Power BI reporting may be available depending on the agreed setup. The reporting definitions and cadence are confirmed before launch.
Not necessarily. QA review is designed around the campaign and its average handling time. The team and client can define which calls are reviewed and what quality criteria apply; findings are used in coaching and calibration.
Typical pricing is 8–14 per person, per hour. English-language campaigns for U.S. clients are often around 8–10 per person, per hour. Language requirements, seniority, and specialized business-development experience can affect the final quote.
Yes. A focused pilot can help establish the workflow and evaluate campaign performance before expanding. Team size and any decision to scale are agreed with you based on the campaign’s results and requirements.
