Cold Calling Solutions
Cold calling is how you build a sales pipeline you actually control - instead of waiting on inbound leads or paying rising prices for "interested" leads from a third party. SynthesisBPO runs dedicated cold calling teams that profile, qualify, and convert prospects on your behalf, scaling from a single caller to a full outsourced sales function as results prove out.
What Is Cold Calling?
Cold calling is direct outreach to prospects who haven't yet expressed interest in your product or service, with the goal of introducing your offer, qualifying their fit, and setting up next steps.
It remains one of the most cost-effective ways to generate a sales pipeline because it doesn't depend on ad spend or third-party lead lists — you're building demand instead of buying it.
How Our Cold Calling Programs Work
Every engagement is staffed and supervised the same way, whether it's a two-person pilot or a full program.
Dedicated Supervisor
A single point of contact who coordinates day-to-day between your team and the calling team, so results stay on schedule and nothing gets lost in translation.
Dedicated Quality Analyst
Reviews call recordings for compliance with Do Not Call (DNC) rules and related regulations - including call-frequency practices for prospects who've already been contacted repeatedly - backed by AI-assisted tooling that supports (not replaces) that human review.
Experienced Callers
Every caller we deploy - including on a two-person pilot team - comes in with a minimum of 2-3 years of relevant experience. Our delivery teams are built from people with 16-18 years in the BPO industry across sales, operations, quality, HR, admin support, and technical roles.
Extended Team
You get visibility into what's happening with your campaign - CRM access, regular email updates, and standing calls - the same way you'd manage an in-house team.
proven campaign performance
From a 2-Caller Pilot to a 10-Caller Program
A New York-based mortgage refinancing client came to us to profile and qualify prospects for refinancing eligibility, working from leads the client had already acquired and their existing customer database.
We started with a two-caller pilot team focused purely on profiling and qualification. The results were strong enough that the client scaled the team to ten callers.
Eleven-plus months later, the engagement has grown into a full profiling-and-sales calling program, plus recurring mid-term campaigns where we re-approach prospects who did not qualify the first time around when their circumstances change.
Industries We Support
Any business that needs to build its own pipeline — rather than rely only on inbound or purchased leads — needs cold calling. We run programs most often for:
Mortgage & Lending
Healthcare
Insurance
Real Estate
Solar & Home Services
SMBs with Recurring Sales Cycles
Simple Pricing. Pay for Work Actually Delivered.
You're billed hourly, for the hours actually worked by the people on your account — not a flat retainer padded for downtime.
Programs scale from a single dedicated caller up to a full team with supervisors, team leads, and managers. The pricing structure is agreed in writing before your program starts — not renegotiated once you're locked in.
View Pricing Calculator →Pay for actual hours worked
Dedicated caller or full team
Supervisors & team leads available
Pricing agreed before launch
No padded downtime retainer
Why Businesses Partner With SynthesisBPO
Built around experienced people, transparent operations and long-term campaign visibility.
Proven at scale.
Programs like our mortgage refinancing client's — 2 callers to 10 on the strength of results — show we're built to grow with a client, not just staff a pilot and hope.
Experienced people, not a training ground.
Every caller comes in with real experience; you're not paying to have your prospects be someone's first calls.
Transparent by structure, not just promise.
Hourly billing plus day-one pricing terms means you know what you're paying for and why.
You stay in the loop.
CRM access, regular updates, and standing calls — you always know what's happening with your prospects.
Frequently Asked Questions
Clear answers about our cold calling programs, pricing, compliance and delivery model.
Yes — it remains one of the most cost-effective ways to build a pipeline you control, rather than depending on inbound leads or purchased "hot" lead lists.
Hourly billing, agreed in writing before your program starts. You pay for the hours your team actually works, and pricing scales as your team grows from a single caller to a full program with supervisors and team leads.
Every account has a dedicated Quality Analyst who reviews call recordings for DNC and related compliance, including call-frequency practices for prospects who've already been contacted, supported by AI-assisted QA tooling.
A minimum of 2–3 years, even on a two-person pilot team. Our broader delivery teams draw on 16–18 years of combined BPO experience across sales, operations, quality, HR, admin, and technical roles.
Yes — our mortgage refinancing client started with two callers and scaled to ten as results proved out. Most programs start as a small pilot before scaling.
