Solar Lead Generation
A homeowner interested in solar is only a lead once someone's confirmed they're actually a fit - right property, right budget, right timeline. SynthesisBPO runs B2C solar lead generation programs that do exactly that: qualify homeowners and get them ready for a field visit or consultation with your team.
Generation
What Is Solar Lead Generation?
Solar lead generation is the process of identifying homeowners interested in adopting solar energy, then qualifying their interest - property type, financing options, timeline - before handing them to your sales or installation team.
It's the layer between "someone showed interest" and "someone is ready to talk to a specialist."
Who This Is For
This is a residential, B2C-focused service - we work with solar companies to qualify homeowner prospects, not commercial or B2B energy accounts. If your business is B2C solar (residential installs), this is built for exactly that.
How We Generate Solar Leads
We turn your existing prospect data into qualified homeowner conversations and booked consultations - with a process designed around how residential solar sales actually work.
Working From Your Contact Data
Whether it's a list you've acquired or your existing database, we start from the information you already have about each prospect's solar interest.
Qualifying, Not Just Dialing
Getting an accurate quote in front of the homeowner, discussing financing options, and collecting the financial details needed to move the conversation forward.
Booking The Next Step
Getting the homeowner ready and interested in meeting a field officer in person or a virtual consultation, depending on what your process needs.
Built For Renewal Cycles
Solar has multi-year renewal windows, so we track and support ongoing relationships, not just first-time conversions.
Case Study: Scaling a California Solar Lead Generation Program
A California-based solar company partnered with us for B2C solar lead generation. We started with a single dedicated caller, quoted at $10/hour, working from contact lists the client supplied - each with some existing information about the homeowner's solar interest.
Our job was to get an accurate quote in front of the prospect, walk them through financing options, which meant collecting some financial information along the way, and get them ready for either a field officer visit or a virtual consultation.
The results were strong enough that we scaled the account to two callers. It's an ongoing relationship, supported by daily performance reviews and weekly calibration calls with the client.
Solar's multi-year renewal cycles also create opportunities beyond the initial conversation, allowing qualified homeowners to become repeat opportunities further down the line.
Clear Pricing. No Surprise Costs.
Solar lead generation runs in the $8 to $12 per hour band, same as our other lead generation services.
Our California solar client started at $10/hour for a single caller, with pricing agreed upfront and no surprise costs added later.
Frequently Asked Questions
Clear answers about our solar lead generation process, qualification, pricing and flexible campaign support.
It's the process of identifying homeowners interested in solar energy and qualifying their interest - property, financing, timeline - before handing them off to your sales or installation team.
No - this is a residential, B2C-focused service. We work specifically with solar companies to qualify homeowner prospects.
The same $8-$12/hour band as our other lead generation services, custom-quoted based on your specific requirement.
Getting an accurate quote to the homeowner, discussing financing options and collecting the financial details needed, and getting them ready for a field officer visit or virtual consultation.
Yes - our California solar client started with one caller and scaled to two as the program proved out and lead volume grew.
Want to Know How We Can Help Your Business Grow?
Contact us to talk through your outreach goals and what a pilot program would look like.
