Real Estate Lead Generation

Real estate runs on relationships, but relationships start with a call someone actually picks up. SynthesisBPO runs real estate lead generation for both sides of the business - helping individual agents and brokers connect with buyers and sellers, and helping larger real estate businesses recruit the brokers and consultants who grow their network.

Appointment Setting Services
01 Appointment
Setting
OUR APPROACH

Why Appointment Setting Makes a Big Impact

A generated lead is only worth as much as the meeting it turns into. Our appointment setters are trained to understand your sales process well enough to have a real conversation - not just read a script - so that by the time a prospect agrees to meet, they're genuinely qualified and ready to talk business.

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Real Conversations Not just reading a script
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Qualified Prospects Ready to talk business
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Sales Process Focused Built around your business
OUR APPROACH

How We Approach Real Estate Lead Generation

A focused outreach model built around consistent conversations, qualified prospects and clear campaign visibility.

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Sales-and-Purchase Focused

Our core strength is the buying and selling side of real estate - connecting property owners looking to sell with agents, and qualifying buyers who are ready to move forward.

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Dedicated, Consistent Outreach

A single caller or small team runs your program full-time, so your prospects hear from the same voice and get consistent follow-up rather than a rotating cast.

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Documented as We Go

Whatever we learn about your market or your prospects along the way gets built into the process, so you always know exactly where things stand.

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Both B2C and B2B

We support individual agents and brokers working directly with buyers and sellers, as well as larger real estate businesses recruiting brokers and consultants to their network.

REAL ESTATE CASE STUDIES

Real Campaigns. Long-Term Partnerships.

Examples of how we support real estate businesses through consistent outreach and qualified conversations.

CASE STUDY
1 CALLER
→
14+ MONTHS
Dedicated real estate outreach built around consistent property-owner conversations and listing opportunities.
$10 HOURLY RATE
B2C REAL ESTATE LEAD GENERATION

Case Study: A Year-Plus Partnership With a Chicago Real Estate Broker

A Chicago-based real estate broker who works within a focused 20–25 mile radius around his neighborhood came to us for help growing his property listings.

He specializes in selling — homeowners and property owners in his area list with him, and he markets those listings through his website and through our calling team.

We've had one dedicated caller on this account full-time — 8 hours a day, 5 days a week — reaching out to prospects to gauge interest in selling their property, with a secondary buyer-side prospect list worked at times as well.

The relationship has now run for 14 months. It's a steady, sustained account rather than a fast-scaling one, with everything we learn day to day documented into the process so the broker always has clear visibility into progress.

CAMPAIGN MODEL B2C Real Estate Lead Generation
TEAM MODEL 1 Dedicated Caller
SCHEDULE 8 Hours / 5 Days
HOURLY RATE $10/hour
* Client name is kept general/anonymized for the public page until a specific company name is confirmed for publication.
CASE STUDY
US NATIONWIDE
→
B2B OUTREACH
Nationwide broker recruitment built around identifying consultants and brokers who fit the client's network.
B2B BROKER RECRUITMENT
PROGRAM
B2B REAL ESTATE LEAD GENERATION

Case Study: Recruiting Brokers Nationwide for an Arizona Real Estate Business

On the B2B side, we support an Arizona-based real estate business that grows by onboarding consultant brokers as partners across the United States.

Rather than reaching individual buyers or sellers, this program is about identifying and reaching out to brokers and consultants who'd be a fit to join the client's network.

The focus is on helping the business build a bigger brand through the partners they bring on, creating a different type of real estate pipeline from property-owner outreach.

CAMPAIGN MODEL B2B Broker Recruitment
TARGET Brokers & Consultants
MARKET United States
OBJECTIVE Network Growth
* Client name is kept general/anonymized for the public page until a specific company name is confirmed for publication.
PRICING & TRANSPARENCY

Clear Pricing. No Surprise Costs.

Real estate lead generation runs in the $8 to $12 per hour band, same as our other lead generation services.

The exact rate is custom-quoted to your requirement. Our Chicago real estate broker client, for example, is priced at $10/hour, with pricing agreed upfront and no surprise costs added later.

TYPICAL PRICING RANGE
$8 – $12
PER HOUR / PERSON
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CHICAGO REAL ESTATE CLIENT $10/hour 1 dedicated caller working full-time
Pricing is agreed upfront before the campaign begins.
FREQUENTLY ASKED QUESTIONS

Questions About Real Estate Lead Generation?

Clear answers about our real estate outreach, campaign structure, pricing and buyer and seller prospecting.

It's the process of identifying and qualifying people interested in buying, selling, or investing in property — or, for real estate businesses, identifying brokers and consultants to bring on as partners.

Both. We support individual agents and brokers working directly with buyers and sellers (B2C), as well as larger businesses recruiting brokers and consultants to their network (B2B).

The same $8–$12/hour band as our other lead generation services, custom-quoted based on your specific requirement.

Yes. Our Chicago broker client has had one dedicated, full-time caller on the account for over a year, working consistently on property-owner outreach and related prospect lists as needed.

Yes. Most of our real estate accounts lean toward one side, usually sellers and listings, with a secondary prospect list on the other side worked as needed.

WHY CHOOSE SYNTHESISBPO

Why Choose SynthesisBPO

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01

An extended team, not a black box.

You get CRM access, regular updates, and standing calls - the same visibility you'd have managing an in-house team.

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02

No experimenting on your pilot.

We put our most qualified, experience-matched staff on every engagement from day one, because we treat every pilot as the start of an ongoing relationship, not a trial run.

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Transparent, all-inclusive pricing.

Your rate is agreed upfront and covers the full team supporting your account - no separate line items added later.

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Experienced people, not a training ground.

Our teams bring 16-18 years of combined BPO experience across sales, operations, quality, HR, admin, and technical roles.

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Security built into how we operate.

Our delivery centers follow the practices of HIPAA, SOC 2, ISO, ISMS, and PCI standards - biometric access control, a paperless environment, and no personal devices on the floors where calls are handled.

OUR SERVICE BENEFITS

The Benefits of Our Services

01 →

Fewer missed opportunities.

Dedicated coverage means fewer dropped calls, chats, or emails - and fewer customers who go elsewhere.

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Fewer no-shows.

Confirmations and reminders keep your calendar accurate instead of full of appointments that don't happen.

03 →

Your team stays focused on the work.

Less time on the phone or inbox means more time on the service itself.

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Nothing gets lost between shifts.

Our documented process means continuity even as your account grows or the team changes.

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Scales with demand, without a hiring cycle.

Add capacity during a busy season and scale back down after, without the overhead of hiring and training in-house.

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Predictable costs.

All-inclusive hourly pricing means you know exactly what you're paying for, with nothing added as a surprise.

LET'S TALK

Want to Know How We Can Help Your Business Grow?

Contact us to talk through your outreach goals and what a pilot program would look like.

Want to know How can we help your business Grow

Contact us to know more

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