Outbound Appointment Setting Services
Generating leads and converting them into customers are two different skills - and most businesses are better at the first than the second. SynthesisBPO's outbound appointment setting closes that gap: we reach out to your prospects, qualify their interest, and put a confirmed meeting directly on your sales team's calendar, so they spend their time closing instead of chasing.
Setting
Why Appointment Setting Makes a Big Impact
A generated lead is only worth as much as the meeting it turns into. Our appointment setters are trained to understand your sales process well enough to have a real conversation - not just read a script - so that by the time a prospect agrees to meet, they're genuinely qualified and ready to talk business.
Case Study: Scaling a Solar Appointment Setting Program in California
A California-based solar company partnered with us in February 2025. They supplied contact lists already containing basic information about each prospect's solar requirements - our job was to get an accurate quote in front of them, walk them through financing options (which meant collecting some financial details along the way), and book a field officer visit or a virtual consultation for prospects who were ready to move forward.
We started with a single dedicated caller and have since scaled to two. The account runs on daily performance reviews and weekly calibration calls with the client, and it's an ongoing relationship - solar has multi-year renewal cycles, so qualified prospects today often become repeat scheduling opportunities down the line.
As the assigned caller's experience grew, from roughly 2 years to about 4, the account's rate moved from $10/hour to $12/hour to reflect it.
Industries We Support
Any business that wants prospects qualified before they reach a sales or consulting team benefits from appointment setting. It applies broadly, but the verticals where we see it work most effectively:
Insurance companies
Brokerage/broking companies
Solar companies
Real estate
Financial services,
Technology
Healthcare
Business services & consulting
Clear Pricing.
Built Around Your Account.
Inbound appointment booking runs $8 to $12 per hour, though the exact rate depends on the skill set your account actually needs. A dental or clinic account needs an empathetic, detail-oriented receptionist - no upselling required. An automotive, solar, or real estate account needs that same reliability plus a caller who can spot and act on an upsell opportunity while handling the booking. Either way, pricing is agreed upfront, with no surprise costs added later.
Exact pricing depends on the skill set your account actually needs.
An empathetic, detail-oriented receptionist - no upselling required.
Reliable callers who can spot and act on an upsell opportunity while handling the booking.
Pricing is agreed upfront, with no surprise costs added later.
Frequently Asked Questions
Clear answers about our appointment setting pricing, process, scaling model and industries we support.
Everything - the caller, a shared Team Leader/Supervisor overseeing the account, and all overhead (telecom, infrastructure, benefits). The $8-$12/hour rate is what you pay, with nothing added on top.
We confirm appointments and send reminders ahead of time, and we only book a meeting once a prospect is genuinely qualified - not just willing to take a call.
Yes - our solar client started with one dedicated caller and scaled to two as the program proved out. Most engagements start small and grow from there.
Any business that wants qualified prospects handed to its sales team works - insurance, brokerage, solar, and real estate are where we see it perform especially well, alongside financial services, technology, healthcare, business services, and consulting.
Want to Know How We Can Help Your Business Grow?
Contact us to talk through your outreach goals and what a pilot program would look like.
