B2B Lead Generation
Every B2B lead generation campaign lives or dies on one thing: whether the person making the call actually understands the business well enough to be trusted. SynthesisBPO builds B2B lead gen teams around specialized, industry-matched callers - not generalists reading a script - because a pilot that fails on the first attempt rarely gets a second chance.
Lead Generation
What Is B2B Lead Generation?
B2B lead generation is the process of identifying and reaching out to other businesses - not individual consumers - who are a fit for your product or service, and moving them toward becoming a customer or partner.
It's the sourcing and qualification layer that happens before a deal conversation starts, whether that's a company looking for suppliers, partners, lenders, or service providers.
How This Differs From Our Telemarketing Services
Telemarketing covers the broader execution of outbound and inbound calling campaigns across both business and consumer audiences.
Telemarketing
Telemarketing covers the broader execution of outbound and inbound calling campaigns across both business and consumer audiences.
- Outbound and inbound campaigns
- Business and consumer audiences
- Broad calling requirements
B2B Lead Generation
B2B lead generation is more specialized: it's built around campaigns where the caller needs real vertical expertise - enough to have a credible conversation with a business owner and, in some cases, earn the trust needed for them to share sensitive business or financial information.
- Industry-specific expertise
- Business-level conversations
- Qualified B2B prospects
That's why we source B2B lead gen candidates with relevant industry dialing experience from the start of an engagement, rather than assigning a generalist caller and hoping it works out.
Our B2B Lead Generation Approach
A focused delivery model built around industry experience, flexible scaling, trust and campaign readiness.
Industry-matched callers
We source candidates with relevant B2B dialing experience for your specific vertical before the campaign starts - not after the pilot struggles.
Flexible team scaling
Team size flexes with demand - a single dedicated resource dialing your existing database day to day, scaling up to a larger team around events like seminars or summits when lead volume spikes.
Built for trust-heavy conversations
Where a campaign requires prospects to share sensitive business or financial details, we prioritize experience and credibility over pure call volume.
No experimenting on pilots
We treat every pilot as the foundation for an ongoing relationship, which means putting our most qualified resource on it from day one rather than using it as a training ground.
Case Study: Supporting Credfin's Lead Generation for 6+ Months
Credfin, a financial lending and credit-repair company founded by Ray Smith, partnered with us for B2B lead generation over six months ago. Their business depends on connecting business owners seeking loans or financial assistance with the right lending support - which meant our caller needed to convince business owners to share confidential financial details with a company they'd never worked with before.
Given the sensitivity of the ask, we sourced a specialized candidate with financial and B2B dialing experience from day one rather than assigning a generalist. Day-to-day, one dedicated resource works Credfin's existing database; during their seminars and summits, when prospect volume spikes, the team scales to two or three callers to keep pace.
Industries We Support
Any business looking for other businesses to partner with, supply to, or lend to needs B2B lead generation. We see it most often in:
eCommerce
Businesses looking to list products/services on a platform
Insurance
Brokers and consultants seeking partnerships
Financial Institutions & Fintech
Lenders and service providers seeking partners
Clear Pricing.
Built Around Your Campaign.
B2B lead generation runs on the same $8 to $12 per hour band as our telemarketing services, customized further based on the experience level required, the length of the engagement, and the specifics of your campaign. Pricing is agreed upfront - no surprise costs once your program is underway.
Transparent, campaign-specific pricing with no hidden costs.
Experience Level
Pricing is customized based on the experience level required for your specific B2B campaign.
Engagement & Campaign
The length of the engagement and specific requirements of your campaign are considered when determining the rate.
Upfront Pricing
Pricing is agreed upfront, with no surprise costs once your program is underway.
Frequently Asked Questions
Clear answers about B2B lead generation, telemarketing, industries, pricing and handling sensitive business information.
It's the process of identifying and reaching out to other businesses that are a fit for your product or service, qualifying their interest, and moving them toward a partnership or purchase decision.
Telemarketing covers our broader outbound and inbound calling execution. B2B lead generation is more specialized - built around campaigns that need a caller with real vertical expertise, sourced for your specific industry from day one.
eCommerce, insurance, and financial services/fintech are where we see B2B lead generation used most, though it applies to any business seeking business partners, suppliers, or lenders.
The same $8-$12/hour band as our telemarketing services, adjusted based on the experience level your campaign needs and the length of the engagement.
We source candidates with relevant industry and dialing experience specifically for campaigns that require earning a prospect's trust - particularly where financial or business-sensitive information is involved.
