B2C Lead Generation
A list of names isn't a pipeline - a list of qualified, interested prospects is. SynthesisBPO's B2C lead generation teams do the work of calling, profiling, and qualifying your consumer leads, so your sales team spends its time closing instead of sorting through cold contacts.
Lead Generation
What Is B2C Lead Generation?
B2C lead generation is the process of identifying and reaching out to individual consumers who are a fit for your product or service, then qualifying their interest before handing them to your sales team.
It covers everyone from people who've never heard of your business to those who've already engaged with you in some way - filled out a form, attended an event, requested information - and are simply waiting for the right follow-up.
How This Differs From Cold Calling
Cold Calling
Cold calling is the first touch to people who have no idea why you're calling.
First-time contact
Building initial attention
Creating awareness
B2C Lead Generation
B2C lead generation often works from a warmer list - consumers who've already interacted with your business in some way, whether that's filling out a form, attending a seminar, or requesting information - and just need the right follow-up to move forward.
Warmer consumer prospects
Efficient lead qualification
Prioritizing receptive prospects
The skill involved is different: less about earning initial attention, more about efficiently qualifying and prioritizing people who are already somewhat receptive.
Our B2C Lead Generation Approach
We do the heavy lifting.
Calling and profiling every lead so you're left with a working pool of qualified prospects, not a raw list to sort through yourself.
Built around your existing engagement.
Whether your leads come from forms, flyers, events, or a purchased list, we tailor the outreach to how warm or cold that contact actually is.
Flexible team sizing.
Scale from a single caller up as your lead volume grows, and back down when a campaign pauses.
Pipeline-focused, not just call-volume-focused.
The goal is a qualified pipeline your sales team can work for months, not a daily call count.
Building a 6-Month Pipeline for Gen Next Mortgage in 5 Months
Gen Next Mortgage came to us for their first outsourcing engagement, needing B2C lead generation for mortgage refinancing prospects.
Their list wasn't cold. These were people who had already signed up with Gen Next Mortgage in some capacity, whether through flyers, filled-out forms, or attending the summits and seminars the company ran. They knew who was calling and roughly why.
We started with one caller, scaled to two as the campaign ramped, then back down to one as the pipeline filled. Over about five months, we built a qualified pool of prospects substantial enough to keep their sales team working for the next six months.
The client then paused the engagement to focus on that pipeline, with plans to restart once they have a new batch of leads to work.
Industries We Support
Any business selling directly to consumers benefits from B2C lead generation. We see it most in:
Mortgage & financial services
Insurance
eCommerce & retail
Healthcare
Clear Pricing.
Built Around Your Campaign.
B2C lead generation runs on the same $8 to $12 per hour band as our B2B lead generation and telemarketing services. The Gen Next Mortgage engagement, for example, was custom-quoted at $10/hour based on the specific requirements of the campaign.
Pricing is agreed upfront and adjusted only when the scope of the engagement changes - never without discussion.
Campaign-specific pricing agreed before the engagement begins.
Gen Next Mortgage
Custom-quoted at $10/hour based on the campaign requirements.
Agreed Upfront
Your rate is established before the campaign starts, so you know what to expect from day one.
Scope-Based Adjustments
Pricing changes only when the scope or requirements of the engagement change.
No Surprise Changes
Any change to the engagement is discussed before it affects your pricing.
Frequently Asked Questions
Clear answers about B2C lead generation, qualifying prospects, industries, pricing and flexible campaign support.
It's the process of identifying and reaching out to individual consumers who are a fit for your product or service, then qualifying their interest before handing them to your sales team.
Cold calling is a first touch to people who don't know you. B2C lead generation often works from a warmer list - people who've already engaged with your business in some way - and focuses on qualifying and prioritizing them efficiently.
Mortgage and financial services, insurance, eCommerce, retail, and healthcare are where we see this used most, though it applies to any consumer-facing business.
The same $8-$12/hour band as our B2B lead generation and telemarketing services, with the exact rate custom-quoted based on your specific requirement.
Yes - we've scaled engagements up as lead volume grows and back down when a campaign pauses, without disrupting the relationship.
Want to Know How We Can Help Your Business Grow?
Contact us to talk through your outreach goals and what a pilot program would look like.
